Market Research
 

"...is the basis for effective, informed decision-making and successful marketing of products & services."

We have acquired extensive experience in qualitative and quantitative research in the MENA region and cover the full spectrum of market research topics and methodologies:
  • Brand Perception & Image Studies
  • Product & Consumer Trends
  • Benchmark Studies
  • Public Opinion Research
  • Demand Studies (New Products &/ Services)
  • Focus Groups & In-Depth Studies
We strive to maximize the value-add of your research projects by providing all services under one roof. This allows us to tailor each step to your needs:
  • Questionnaire design and set up customized to your specific project
  • Recruitment of Mystery Shoppers/ Survey raw data cleansing
  • Conducting of the actual fieldwork using the communication channel most suitable to your requirements (online, offline, phone, face-to-face)
  • Applying state-of-the-art data analysis methods and thus transforming the collected data into valuable information
  • Consulting on recommended actions based on the results of the respective study as well as development of action plans and monitoring of improvement